Ashwin Hary
Edward 1
More Ads in Video Games
November 29th 2008 17:47
After Barack Obama campaigned inthe xBox 360 racing game, Burnout Paradise, you can expect that more companies will be advertising in video games from now own. Although Obama created a stir with his ads, you can bet it was just the beginning of a new trend.
Although, no terms have been disclosed yet, there has been word of a deal between massive advertising network and THQ (THQI) to be the exclusive provider of advertising ads in THQs xBox 360 and PC games like the Saint's Row series.
Like mobile ads, ads in video games will definitely provide means for growth, as more people will be reached. Although, it is thought that worldwide spending for video game ads will be under $200 million, but it is thought that it may exceed $1 billion by 2011.
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